Encouraging the Real Estate Community

This week, Loren Gonella – Principal Broker at Coldwell Banker Gonella Realty – spoke before the San Joaquin Valley Chapter of the Women’s Council of REALTORs® He challenged the SJVWCR to be proactive in the market place. Mr. Gonella encouraged them to contact the local newspaper and share the REALTOR’s® side of what is going on in the market. He urged the group to speak to the City of Merced regarding the reduction in building permit fees, due to the fact that if the fees are reduced houses will start to, once again, be constructed and local contractors, local title companies, local suppliers, and local lenders will be able to generate business.

Mr. Gonella presented information regarding sales trends and data from 2009. According to this information, it appears that the market is beginning to bottom out: sales will remain strong in 2010, the inventory will continue stay tight, and there may even be a slight appreciation of value in the coming year. As with every downturn, things eventually turn around and go back up.

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